The world is changing, and it is changing fast.
The Internet has brought about an age of choice. No longer do you have to settle for geographical convenience, the option closest to you, your local practice – the dentist down the road. The Internet has given us the scope and justification to be very picky about who and what is right for us based not only on our exact needs, but also on our wants and desires.
Even better? You can find this valuable information in a matter of minutes.
Google refers to this as ‘micro-moments’; An intent-rich moment when a person turns to a device to act on a need – to know, do or buy.
The idea of identifying a requirement, wherever we may be, and needing this requirement to be addressed instantly is the age we have come to live in. It has become essential for modern businesses to be able to solve real-time needs in a real-time manner.
To be successful at this we need to be on hand to offer prospective patients the information they need, at the time they need it, and we do this through Search Engine Optimisation.
SEO helps practices to reach the right people, at the right time.
Gone are the days when we only set foot in a dental practice every six months for a routine checkup. As medicine has advanced, public knowledge of healthcare has improved significantly, and we are becoming more and more aware of our health and hygiene.
Today, we are visiting the dentist for a broad range of services, including veneers, clear braces, dental implants, and other forms of advanced and cosmetic dentistry, and the public want a provider with the skills and experience required to do a great job, every time.
That’s why we’ve witnessed such as a massive rise in dental marketing in the past few years. As an increasing number of practices begin to understand the importance of maintaining a strong online presence within the dental world, we are starting to see an increase in the use of many different Digital Dental Marketing methods, such as online reviews, for example.
However, while static marketing techniques such as reviews, before and after photos, patient testimonials are very effective in converting website visitors to leads, you need to be showing up on Google in the first place to get those people on your site.
This is where Search Engine Optimisation (SEO) comes in.
With the Internet, we have whatever information we need at our fingertips, and this concept of instantaneous satisfaction has spread to practically every part of life. Today, we are accustomed to getting what we want, when we want it, from same day deliveries to downloadable books, and everything in between.
Quite simply if we can’t get what we want, when we want it, we are going to look elsewhere – and for dentists operating in such a competitive local market, this can mean losing out on valuable patients if you’re not cutting the SEO mustard.
When searching Google, there are a number of different results that show on the first page. The three most common are Paid Ads, Google Places and the Organic, or “natural” results.
As smartphone (mobile) Internet usage continues to surge and even take over computer usage, the Google Places results (also called Google Maps results) are taking the lead of the most effective real estate for your website, followed by the organic results below.
This is what we target with our SEO service, both the local “map” results and the organic results below.
Although SEO for dentists may appear complicated, it can be boiled down to a pretty simple concept. SEO is about working to ensure that potential patients who are looking for your services can find you, and the necessary information about your practice — quickly and easily. This is achieved by optimising your website for target searches and building its authority within Google.
To understand this process more, click here to read our blog post on The Ultimate Guide to SEO for Dentists.
SEO builds up your website’s trust and relevancy with Google and presents your site as top results when a relevant search is made online.
The dental world isn’t static; there are always new patient opportunities opening up, and SEO makes it easier to grab these opportunities by clearly presenting your business to an interested audience at the exact time — the exact micro-moment — that they need you.
How do we know that these prospective patients are looking for information online? It is reported that more than 90% of those looking for an online experience begins with an online search using one of the world’s major search engines, such as Google. This is why it is imperative that your website appears high in the search results when a potential patient in your area opens Google and searches for a desired treatment or service in your local area.
If you’re not sure how your website is currently performing online, don’t worry. Just select and enter a URL into our free SEO audit tool to discover how your content is doing in terms of optimisation — it only takes 15 seconds! If your keywords simply aren’t working for you, or if your online presence isn’t where it needs to be, let us help you improve your visibility and boost conversions with our dental SEO services – just drop us an email!
Enter the URL of any landing page or blog article and see how optimised it is for one keyword or phrase.
Get in touch with us for a free one-to-one SEO review with one of our dental SEO experts. This is a chance for you to learn more about your website’s current performance, as well as identify opportunities for targeting new audiences and generating more patients through your digital content.