Most agencies hand you leads and walk away. We own it to the chair.

They sold you leads and walked away. We are measured on consultations attended, and the guarantee is in the agreement. If we miss the number, we work free until we hit it. No agency that stops at lead generation can put that in writing. We can, because we run the response, the deposit, the nurture and the front of house training.

So have we, and most of it is rubbish. Two differences. First, we never guarantee clinical outcomes or rankings, that would breach advertising rules and you should run from anyone who does. We guarantee attended consultations, a business number we control through the system. Second, the number is agreed with you up front based on your area and capacity, then written into the agreement.

A new patient who booked through the system, paid a holding deposit where the practice takes them, and physically sat in your consultation room. Not a lead, not a booking, not a phone call. The consultation is logged against the diary so both sides can see it, and the count is the count. We define it this tightly precisely so there is nothing to argue about later.

You cannot, because it is agreed before you sign. We look at your treatments, your area and your diary capacity, agree a specific number of attended consultations for the first 90 days, and write it into the agreement. Attendance is tracked against your diary, visible to both sides all the way through. If the number is missed, we work free until it is hit. No retrospective definitions, no moving goalposts.

Lead quality complaints usually mean nobody qualified the lead and nobody followed up fast enough. EnGen replies in seconds, qualifies every enquiry and takes a deposit before the consult. Then your own team is trained to convert. We remove the places where quality dies, so the argument never starts.

No. Agreements run on a 90 day rolling basis. No exit penalties, no surprises. We keep clients by performing, not by trapping them.

Yes. Compliance guardrails are built into every piece of content before it goes anywhere near your brand. Forbidden phrases are blocked at source. We work exclusively in UK dental, so GDC, ASA and CQC rules are not an afterthought, they are the operating manual.

Ask them two questions. How many of your enquiries came from AI answers last month, and what is your consultation attendance rate. If they cannot answer either, they are reporting on a world that is shrinking. Start with the free AI Visibility Check and see what they have been missing. It costs nothing and the report is yours either way.